3. Have you considered alternative suppliers and products?

Most frequent travellers will have their preferences, likes and dislikes. How might this be translated into purchasing patterns? Are travellers selecting certain airlines or hotels over others for personal reasons or gain? Is this possibly at conflict with the corporate objective?

A certain airline for example, by many considered the nation’s favourite, may be the first choice for many by virtue of its profile, loyalty schemes or general popularity, but there are comparable alternatives based upon service and scheduling who have slightly different products or fare structures, better suited to the company wanting to control costs.

Aligning the company with suppliers selected objectively will save money.